There were some interesting statistics that came out of Zoomerang’s survey of 750 small to medium sized business in the US. One thing it shows is how far ahead of us US businesses are in terms of social media as a marketing tool.

More than a third engage in some kind of social media marketing!

• 17% were predicting increasing their spend in this are in 2011
• 15% on email marketing
• And just 10% were planning to spend more on print marketing next year

It was interesting to note that almost 30% have some kind of E-Commerce on their websites, and that only 13% currently use a blog to promote their businesses.

Facebook was overwhelmingly the social media site most used, with LinkedIn second and Twitter in third place.

It proves the value of social media as a very cost effective way of marketing a business with a relatively low budget.

Are you using the social media space to your advantage?