Why you need to capture emails on your website

If you’re reading this, chances are you are already enlightened about how good the web can be as a marketing tool.

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But there’s one big drawback:

To get a message out, you are relying on people coming to your website to read it!

Even your most dedicated fans are unlikely to check your site more than once a week. So what happens if you have a time bound message to send them? A special offer for this week, for example?

The solution is pretty simple. You need to set your website up to ask people for their email addresses. You’ll already have seen the form to the right of this page, so you can join our email subscriber list. And that’s exactly what you need on your website.

We recommend Aweber to all our clients. The Aweber system is superb, providing a simple way to capture and store all your client’s email addresses.  The reason most internet savvy people use Aweber is that they are fully Can Spam compliant, which in simple terms means your emails actually get through! Within the system, you can set up:

  • Automatic follow ups, to mail people at specific intervals
  • Automatic site updates, so as you add more content to your site, your subscribers are emailed the details
  • Broadcast messages so you can send a message to your whole database with a few clicks and in a few moments.

You can get more information on their site here: Aweber Email System